case study

How I improve usability

Redesigning a learning app with collected user data in the form of interviews and analytics.

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role

UX/UI Designer

business

company

start-up, 20+ employees, 3 investments

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focus

App redesign

groups

product team

2 front-end, 2 back-end, 1 designer, CTO

about the app

The core of the app was to provide their users with math puzzles and vocabulary on the lockscreen. To unlock your phone you should choose the correct answer.

Target audience

The users where heavy smart phone users, they repeated their training (a lot) more than once a day.

USP | long time memory

This kind of training speaks to the long term memory whilst a lot of training apps provided quizzes for the short time memory.

get_app

Installs

close to 1M

people

daily active users

close to 200k

understand

explore

materialize

empathize

The app had been in the Play store for about a year and the team already collected data.

USER data

The data was a combination of app analytics and user feedback in the form of direct messages and user interviews.

Altho the content had changed and features were added, no changes had been made to the initial design and structure.
app structure / UX
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understand

explore

materialize

define | stage 2

An extensive settings menu with features, app info, company info and app configurations

user pain

  • user feeling overwhelmed by the long list
  • finding a particular feature is not easy
  • some features are only interesting for advanced users with a strong technical knowledge

understand

explore

materialize

prototype

A more organized settings menu

the changes

  • divided all items into sub menu items
  • There where new categories added: Packs & Pre App feature
  • About became a category on it's own
  • Feedback was more prominent and easy to find

understand

explore

materialize

understand

explore

materialize

understand

explore

materialize

test & Launch

we tested the app with our alpha users, the feedback we got was mostly focussed on improving the description of the text.

After adjusting the descriptions we launched the newly designed app to the public.

outcome

5% increase of app installs and daily active users.

get_app

Installs

1M +

people

daily active users

200k +

people

user experience

Satisfied users that could finally find and use the features they had asked for.

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team work

Optimized collaboration between Design & Development, making it faster to launch & test new features

app size / Ui
Soon...
app experience / Ux
Soon...

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